Henry Jenkins is the man when it comes to transmedia storytelling. His blog is a great source of information about all things transmedia.
He points out that there are many names for the new kinds of storytelling: deep media, cross platform and transmedia.
He offers this definition of transmedia:
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally each medium makes its own unique contribution to the unfolding of the story.
In the video below, he offers seven principles of transmedia.
Thanks to James Milward for the link.
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