Tim Kring is of course the creator of Heroes.
I love what he has to say about using the “whole buffalo”. Everything is an opportunity to add to and expand the universe of his story, even the packaging on merchandise.
He also talks about how he built his pitch for Flags of Orpheus on the web.
"Heroes" creator Tim Kring on transmedia storytelling
Robbo
This great – thanks for posting it. The “whole buffalo” is a very important metaphor to embrace. A lot of people (including myself at times) fall into the idea that the “perfect” telling of a tale is the harrowing or winnowing away of “lesser material” to result in the best cut “gem” of a tale. This approach allows for the continued pursuit of equally legitimate stories and characters that don’t have to be discarded simply to allow for a final “product” that is crafted to fit within a predetermined format. Very good.
Cheers.