Transmedia Hollywood was an even run by UCLA and USC on March 16, 2010. it brought together a whole whack of transmedia types — both academics and praticioners. I would have given my eye teeth to be there but sadly, my dental work is in tact.
However, film is the next best thing to being there and videos of the sessions are on their site. I’m not sure whether there are embeddable version somewhere or not. I couldn’t find them. So high tail it over to TRANSMEDIA, HOLLYWOOD: S/Telling the Story and spend your Friday afternoon immersed in transmedia.