If you’re lucky enough to be in London, you can take a transmedia workshop with my friend, the very smart Margaret Robertson.

From major studios to micro-distributors, experiments in ”˜transmedia’ – screen storytelling in a networked world – have taken many forms. Just today The Guardian cites alternative media and innovative multi-platform storytelling as being a major challenge to a complacent film industry. There have been blockbuster games, film characters with their own social network pages, fictitious websites: a dizzying array of attempts to extend the narrative experience of film into digital territories. This workshop, designed for producers, directors and writers, gives a general overview of these formats, a clear insight into their value and opportunity, and strategies for how this content can be effectively integrated into the production process. The day will include an in-depth exploration of 221B, a game designed to be played during the 8 weeks leading up to the release of Guy Ritchie’s Sherlock Holmes and featuring a combination of clue finding, trail following and examining evidence in order to make a deduction, written and designed by Hide&Seek for Warner Bros in 2009.

Margaret is currently Development Director at Hide & Seek and the workshops are through Hide & Seek in conjunction with The Script Factory.

There are two workshops.  Introduction to Transmedia (Oct 27) is aimed at producers and Stories Without Borders (Oct 28) is aimed at writers.  Transmedia being what it is, the line between producer and writer are blurring so you could very safely take both sessions and come out of the experience feeling creatively charged.

Why isn’t there a workshop like this in Toronto?