For me, the social web has always looked like a bunch of tools for story telling. I love bringing characters to life to tell their own stories through Twitter, Facebook and the rest. What intrigued me when I first heard about Conducttr, was that is was created as a tool for story telling. I couldn’t wait to find out what it did.

This week Robert Pratton gave me a personal tour of his new transmedia control tool. It was great just chatting with Robert and I’m really excited by the potential of Conducttr, which you access through Transmedia Storyteller.

Robert Pratton is someone I’ve “online known” for a couple years I think. He contributes great stuff to the discussion of creating interactive story but we’d never actually spoken before. And although, I’d known for a while that he was creating some kind of transmedia tool, I wasn’t really sure what the heck it was going to do.

It became clear to me almost as soon as Robert and I started talking. Conducttr is a tool for people who are allowing their characters to tell a story through their activity in the social web. It allows you to the social media accounts for all of your characters from one central control.

If you’ve done distributed story telling, you know that just keeping track of a half dozen characters twitter, Facebook, YouTube and blog login information is a challenge. If that was all Conducttr did it would be a small miracle for me.

But it does more.

Once your story is planned and you have the blog posts, videos, tweets and status updates that are the spine of the story created, you can input them into Conducttr. Not the video, that gets uploaded to YouTube, but on a private setting.

With your assets in place, you begin the task of scheduling. Conducttr allows you to trigger the release of one of your assets automatically. You can schedule by time and date, but there are other triggers as well. Conducttr can monitor twitter for certain phrases and send reply tweets. It can read the subject lines of emails and choose the reply based on that. It can monitor the number of times a video has been played.

The triggers aren’t unlimited, but the product is new and if it becomes popular, I’m sure more features will get added. But just the simple elements that Robert and his team have chosen to put into Conducttr could make a huge difference in the creation and running of an online transmedia experience. Most importantly, it allows you to put a story in place and run, freeing you up to spend your time interacting with the audience.

I can’t wait to use it!