A couple of years ago at SXSW I met a woman named Haley Moore. I knew her virtually from Twitter and the Transmedia Talk podcast, but we talked to each other for the first time at SXSW and significantly, exchanged business cards.

Mine was a card. Her’s was several cards in a little sleeve. Each of the little colorful cards inside — some round, some rectangular — was a thinf of intriguing beauty. One include the words, in large letter, “I MAKE THINGS” and in slightly smaller lettering below, “you can tell a story”.

I love telling stories. And I immediately wanted Haley to make me stuff that I could use to tell stories.

Haley calls the things she makes “story artifacts.” I love that pair of words together.

Haley’s cards sat on a shelf in my office for more than a year, inspiring me. So it’s sort of strange that when we first started working on The Haunted Library Haley’s name didn’t immediately pop into mind as the person to build the clues we needed.

But when we found ourselves needing to remake the clues for reshoots, I finally thought of her.

I can’t show you her finished product. For that you’ll have to wait until October. But I will show you the design and an early rendering.

 

Beauteous, n’est ce pas?

What a pleasure it is to be able to work with someone whose work you have admired.

More and more pieces of the extended story world for The Haunted Library are coming together. I’m getting very excited!