Felicia Day: The Tweets that Never Were
Felicia Day‘s keynote speech at SXSWi was very inspiring. I would have tweeted it but surrounded as I was by 27 000 geeks I couldn’t get on the internet.
So here — more than a week later — are the tweets that I would have sent out.
Felicia Day being interviewed by New Tee Vee‘s Liz Shannon Miller:
The Guild has over 100 million views.
It was extremely low budget producing. At parties or on sets where Felicia was working as an actor, she would her purse with food and serve it on set to cast and crew as they were shooting The Guild.
After the first couple of episodes aired, she and producer Kim Evey put up a paypal button so that fans could contribute money so that they could shoot the next episode. They had enough money after to shoot another episode after two weeks.
Felicia took down the PayPal button when she thought they had enough money to shoot the episodes.
Over 500 people donated $5 or $10.
In the first season, they released an episode a month. Each episode was a big event so people shared the episodes.
Felicia personally emailed every blogger and wrote in every forum because she really believed they’d love the show.
TV and movies have to please everyone. The internet is opposite. There are 2 million channels.
Think like your audience. Ask how can I get them to participate.
Personality drives a lot on the internet.
The internet is more psychological than people realize.
Penetrating the noise to signal ratio is a challenge.
Tweets last 10 minutes and then you need to retweet. You have to strike a balance spamming and reminding.
Dragon Age is her new project coming out this summer.
(On Twitter and in the social media) she’s there to entertain. If there’s a funny video she’s going to tweet it to her followers.
She still goes to blogs who feature The Guild to say thank you.
People want emotions — to laugh and cry. Humanity.
She’s still pinched in terms of budget for season 5. She’s still doing it low budget
She has a dream deal with Sprint and Microsoft. The Guild is released first on X-box, Microsoft and Zune.
The Guild has sold 4000 DVDs using Amazon’s Create Space https://www.createspace.com/ The Guild is also available on YouTube, Netflix and in stores.
Felicia thinks that a lot of branded content falls short because people freak out and want more brand. THe internet audience is very savvy about brands. They smell inauthenticity.
On the web you have an interactive fanbase. Felicia is honoured by it and grateful that people give her their time. She tries not to waste their time and is very conscious of balancing entertaining, interactive and promoting.
She was a math major in university.
If you want to find good web series to watch, she suggests checking out Tubefilter which reviews a lot of shows.
She believes that successful shows target a very specific audience.
It’s not just the number of followers you have but how loyal they are and how resonant you are with them.
Sometimes you have to put your message out there ten times before it is catches.
She and Kim have been very successful with The Guild because of work. This is a full-time job and they work hard at it.
Training for The Impossible Job
A guest post from the fabulous Barbara Haynes on her experience with the second half of the The Shaw Media Showrunner Training Program. Her piece on the first half can be found here.
“I want to be successful when I do my shows.”
This quote, from Scott Gemmill of “NCIS-LA”, is the most common, matter-of-fact thing you’ll never hear in Canada. The relentless pursuit of success is not necessarily rare in Canadian television — it’s just never talked about. Or if it is, the person doing the talking is usually considered a pompous fool.
The second half of The Shaw Media Showrunner Training Program took place in LA a few weeks ago, and the word “success” was heard daily. It was like everyone we met told us they were gonna date the hottest person in the room, and not only did they never apologize for it; they genuinely believed it was possible. Positively un-Canadian, right? But if we want our television to be where our music and literature are — and I think we do — then there’s a lot to learn from our neighbours down south.
Happy Executives
We met Christina Davis of CBS — one of the most passionate TV execs I’ve ever encountered. Granted, she works for the #1 network, so it’s easy to be happy when you’re winning (a phrase forever tainted by the network’s biggest star”) But it was more than that. She just loved television, loved writers, knew her brand, and could pitch the hell out of every pilot she’d commissioned. She also knew the value of her audience. If a project got her and her colleagues excited, she’d still wait to see the focus test results. As she put it, “500 people in Vegas can’t be wrong!”
We also met Quinn Taylor of ABC, another smart, savvy and at times brutally honest executive who was crystal clear on what he was looking for, what would work, and what was just a splashy pilot vs. a series with legs. “Tell me what episode two is!” he asks, or don’t bother pitching.
Visionary Creators
We saw a taping of a “Big Bang Theory” episode where we spotted Bill Prady and the elusive Chuck Lorre, no doubt relaxing on a set filled with sweet, sweet sanity. Three things stood out for me: every character on the show is clear — so clear that he or she could be described in a logline written in the program on everyone’s seat. Two, the women on this show are f*cking hilarious. Yes, the four lead guys are great, but I was most in awe of Kaley Cuoco, Melissa Rauch and (squee!) Mayim Bialik. And finally, the story was incredibly simple. To quote Scott Gemmill again, “a simple script looks a lot easier than it is.” Some people gush about convoluted storylines, believing they signal better or smarter writing. They also brag, oddly enough, that Canadian sitcoms don’t have all the jokes and laugh tracks of US multi-cams. “Two and a Half Men,” Chuck Lorre’s other famous show, is the go-to punching bag for bad comedies. While its tone can be mean and misogynist, it can also be funny. One episode had 18 jokes in a 45-second Cold Open. Until you can write that yourself, you don’t get to mock it.
David Shore, creator of “House”, spoke to us and talked of the challenge of having an angry, sarcastic drug addict at the center of his series. He was lucky not to get the note “Make him more likable,” when he first created the show, but stressed that likable does not equal nice. Like his viewers, Shore loves House, but is he a nice guy? Of course not. Nice, however, is death to writers. It’s also boring for actors and viewers, so networks need to understand that a guy you wanna watch on TV is vastly different from a guy you wanna hang with in real life. Hero means hero; it does not mean role model.
He also said TV is no place to preach. You need to show two sides to every issue and argument. No character actually thinks he’s evil, so resist the urge to populate your story with cartoon villains. Strawmen make for bad TV.
Practical Showrunners
Shane Brennan created NCIS, and Scott Gemmill runs the spin-off, NCIS-LA. He didn’t just speak matter of factly about success; he had a ton of tips on how to achieve it. TV is a business, he stressed, so if you want to write from the heart, go write a play. That doesn’t mean you can’t tell powerful, heartfelt stories on television — just that somebody better be making money while you do. That has a greater chance of happening if you “produce on the page” — learn what can and can’t be shot in a day and know your sets. Figure out when scripts are needed in prep and get them in on or before that day. If you can’t do that, you’re already behind and you will never recover. Gemmill knows that some showrunners don’t care. They claim that their creative process is to be spontaneous. That
is “arrogant, expensive bullshit” and makes life hell for writers, executives, cast and crew. Don’t do it.
Be a good problem solver, don’t get too annoyed by bad notes, pitch with simple, short documents and make sure your outlines are solid. They’re harder to write than scripts, but if you have a good one that’s structurally sound, you’re halfway there. If you’re starting out, know what episode six is. High concept shows are prestigious and attention-grabbing, but think about what’s sustainable. And remember you’re up against “the spectacle of dancing, fatty reality shows” so be compelling while being aware of what’s popular. Nobody knows what’s going to get picked up or what will become a hit. That makes it hard, but also makes it a level playing field. If you have a strong concept with lots of story potential, and you surround yourself with people you like, they will be “the mosh pit lifting you up,” and nothing sounds cooler than that!
Steve Blackman runs the Shonda Rhimes-created “Private Practice” and gave us a tour of the set. Blackman is a Canadian who got his start on “The Associates” in Toronto before working his way up in LA. He couldn’t have been nicer or more open, and stressed the importance of “getting to yes” when dealing with everyone from execs to actors to writers. His background as a lawyer taught him that people need to feel like they’ve won, so when things get tense, make sure you deal with it openly and fairly so everyone walks away feeling okay. Your reputation stays with you a long time. It’s never a mistake to treat people with kindness and respect.
Jeffrey Melvoin runs “Army Wives” and also heads up the US Showrunner Training Program in LA. His mantra is “quality scripts, on time,” echoing Gemmill’s words. He believes in the “no asshole rule” — keep morale up in the writers room by getting rid of any bad influences. Manage upward and downward, and be respectful of (but not paralyzed by) the fact you’re in charge of millions of dollars.
A good showrunner is a producer, a professor, a psychologist, a politician, a pragmatist, a paradigm, a professional (don’t put your name on every damn script unless you want to be reviled in the writer community and dismissed as an insecure ass) and a parent. You can choose not to accept the “parent” label, but then you’re still a parent, just a dysfunctional one. You are the head of the household, so get your staff’s respect before their affection. Use your temper if needed; just don’t lose your temper. Then realize that the job is essentially impossible to do perfectly. Just be able to say you did the best you could, and recognize that the qualities of a writer (loner, brooding, insecure, selfish, paranoid, oblivious and indecisive) are precisely the opposite of those needed for a leader!
Like Blackman, he stressed that manners matter, above and below, and acts of kindness are never wasted. Success means you don’t take short cuts, you trust your instincts, and you repeat the mantra as often as necessary: quality scripts on time.
Inspired Showrunner Trainees
It was an amazing week in LA and we’re excited and inspired to put our training to use. While it’s true that the business model in Canada is wildly different — small budgets, government funding, broadcaster CanCon requirements — we can still emulate the model that has brought success to American television for so many years. Hire a brilliant writer who’s a strong leader, then let him or her run the show. We will respect the executive, listen to their input throughout the process, and appreciate the financial investment they bring to the table. But we also want their trust that we’re still that passionate geek who watched too much TV as a kid (and an adult). We will do our damnedest to make the best show we can. Success isn’t about ego. It’s about creating something smart and
entertaining that makes everybody involved look good. And sometimes, if you’re lucky, even makes money.
Check out Barbara Haynes’ post on the first half of the Showrunner Program in Banff here. You can follow her on Twitter at http://twitter.com/barbhaynes and https://twitter.com/IDoAlready. Also be sure to check out the he said/she said marriage blog she writes with her husband Brent Piaskoski.
WGC Screenwriting Awards
Here are the finalists in the year’s WGC Screenwriting Awards. Winners will be announced April 11, 2011.
Congrats everyone!
In Animation…
League of Super Evil “All You Can Eat”
Written by Edward Kay
League of Super Evil “Voltina”
Written by Philippe Ivanusic-Vallee & Davila LeBlanc
The Cat In The Hat Knows A Lot About That “The Cat”Knows A Lot About Maps”
Written by Karen Moonah
Total Drama World Tour “Broadway Baby”
Written by Alex Ganetakos
Zeke’s Pad “Fetch a Sketch”
Written by Hugh DuffyIn
Children and Youth…
How To be Indie “How To Fight For Your Rights”
Written by Vera Santamaria
The Latest Buzz “The Extreme Shakespeare Issue”
Written by Barbara Haynes
Wingin’ It “She Blinded Me With Science”
Written by Ramona Barckert
Wingin’ It “The Spinner And The Saint”
Written by Conor Casey & Lyndon Casey
In Documentary…
How to Boil a Frog
Written by Jon Cooksey
Outbreak: Anatomy of a Plague
Written by Jefferson Lewis
The Pig Farm
Written by Christine Nielsen
In Movies and Miniseries…
Barney’s Version
Written by Michael Konyves
Grown Up Movie Star
Written by Adriana Maggs
Life, Above All
Written by Dennis Foon
In Shorts and Web Series…
Hot Wheels Battle Force Five “Splashback”
Written by Cole Bastedo & Matt Huether
Ruby Skye P.I. “Caught Ruby Red Handed”
Written by Julie Strassman-Cohn & Jill Golick (me!)
You Are So Undead
Written by Lisa Hunter
In TV Comedy…
Kids in the Hall: Death Comes To Town “Cause of Death”
Written by Bruce McCulloch & Mark McKinney
Less Than Kind II “Coming Home”
Written by Chris Sheasgreen
Less Than Kind II “The Deluge”
Written by Garry Campbell & Jen Beasley
Less Than Kind II “Fasto Loves Lebso”
Written by Jenn Engels
In TV Drama…
Durham County “Distance, Hunting and Home”
Written by Laurie Finstad-Knizhnik
Flashpoint “Acceptable Risk”
Written by Pamela Davis
Flashpoint “Jumping at Shadows”
Written by Mark Ellis & Stephanie Morgenstern
Rookie Blue “Girlfriend of the Year”
Written by Tassie Cameron
Rookie Blue “Hot and Bothered”
Written by Russ Cochrane
NXNEi
I’m really excited that I’m getting to go to SXSWi this year — the ginormous interactive festival that takes place in Austin in March. I’ve always wanted to go and so I’m thrilled to be part of a Telefilm program that is helping me get there.
What’s cool is that Toronto’s own version, NXNEi is really coming into its own this year, with great content and lots of unusual people coming into town to attend. I’ll be taking in part in a panel on transmedia with Jason Leaver of Out With Dad moderated by Anthea Foyer.
Besides us the lineup of presentations is just starting to emerge and it already looks very cool. Pretty much unlike anything we’ve seen at the zillions of digital conferences competing for our buck. Case in point: “Turning social web slacktivism to offline activism” or how about “Nom3: The Foodie Digital Revolution”.
The point of NXNE — the interactive component, at least — is to hang out, hear about what’s new and cool and connect with people you wouldn’t otherwise meet. A refreshing change from the usual frenzy of meetings that keep me out of the presentations at other events.
The early bird price for NXNEi ends Feb 28, so if you know you’re going to go, get your tickets now!
Voice Mail Hell
A Little Help From My Friends
When I started creating story for the web one of the appeals was the do-it-yourself nature of the space. It’s fairly easy to get some websites up and bring characters to life without a big machine. Compared to television, you’re lean, mean and very fast.
I’m an impatient type. I like to get things up and moving and I’m easily frustrated when I have to wait for someone else to do something for me.But there’s another side to the coin. There’s too much to do. Too much that I should be doing.
I find myself at a new stage in the development of the web creator: the stage of partnership building. I have a bunch of new best friends; individuals, organizations and services that are essential partners in a transmedia storyteller’s life.I don’t mean the team I work with — although they are the most important people in the process of getting the story out there. They are my old best friends.
Internet Networks: I’m talking partnerships with people outside our immediate organization — like the Internet networks that carry our show. I recently posted about MingleMediaTV, DigitalChickTV and Clicker — sites that carry Ruby Skye P.I. — and their value to independent web creators. Each of these sites are curated, they specialize in web series and narrative content and have built audiences that are hungry for story content. That makes it easier for viewers to find our show than on free-for-all video sharing sites like YouTube and Metacafe where there’s a huge audience but also a huge amount of content.
Web Series Creators: No, they’re not the competition. They’re collaborators. Together, we’re trying to build an industry. So few people know much about creating for the web, distributing and promoting online story, building audience and all the other details of this work, that is fabulous to talk to anyone who is working in the space. There’s an incredible amount of generousity and camaraderie in the developing community of web series creators, transmedia storytellers and interactive fiction types. I see a lot of people promoting and supporting each others’ work. I’m looking forward to the first Toronto Web Series Creators Meetup this week. I know I will learn an incredible amount from everyone else’s experiences.
Distributors: There is quite a lot of distribution you can do on your own. Ruby Skye P.I. is on a dozen sites including three (soon to be four) Internet networks. But the world is full of screens, countries, languages and someone with knowledge and relationships can help you spread your project further and faster than you can on your own. A distributor is someone who can help you get your content on lots of screens for the magical and elusive commodity known as money. Even more tantalizing is that mythical thing known as a distribution advance: money for the right to air an unmade product. There are rumours that distributors can help you get such a thing.
There are downsides to distribution deals. Buyers may want your project geo-blocked or taken off the web all together. But a distributor can guide you through.
There are a few distributors working in the digital space. Wendy Bernfeld of the Rights Stuff spoke to the IPF web creators this past spring. She got me really excited about the possibilities, plus I loved her running shoes.
Fireworks/Content Film have take on a number of digital projects including Riese.
A distributor is definitely someone to have in your transmedia rolodex.
I’m hoping to be adding even more friends to may list of nearest and dearest this year — because doing it all yourself will kill you.
More on Who’s on the Web
Hint: this isn’t about the Ruby Skye P.I. audience!
Facebook in a Minute
Time’s look at what happens on Facebook in a minute.
A New Source for Scripts
David Eng has a cache of award nominated feature scripts.
I’ve gathered together thirty-six of the scripts that have been released so far. Most of the top contenders are now online, including 127 Hours, Black Swan, Inception, The King’s Speech, The Social Network, The Town, Toy Story 3 and Winter’s Bone. Even a very detailed documentary script for Inside Job has been released. I’ll update this page as more become available.
If you’re looking for reading, he has generously assembled everything all in one place for you. Check it out.