Here we go: Ruby Skye P.I. The Spam Scam —
Chapter 1: Animal Farm. Chapter 2: Kay Eye Ess Ess will be available on Thursday October 28, 2010. Check out our site at RubySkyePI.com. The all new site should be live today.Ruby Skye P.I. Media Kit
The Ruby Skye P.I. Media Kit is a thing of total awesomeness! The work of Karen Walton, Executive Producer, Ruby Skye P.I. and it’s a fabulous example of how an artist can self-promote. Which is why you should take a look, even if you aren’t interested in my self-promotion.
There are some thumbnails on this page. They are highly unruly, but in theory, if you click on them they’ll get bigger so you can actually read them. If you want to read the whole thing, just download the pdf.
Pinsent Reads Bieber
Ruby Skye P.I. Takes Blog Action
FOR IMMEDIATE RELEASE
TWEEN WEB SERIES WITH A MESSAGE:
JUST SAY NO TO PLASTIC WATER BOTTLES!
RUBY SKYE P.I. PARTICIPATES IN BLOG ACTION DAY
ONLINE, EVERYWHERE – OCTOBER 15, 2010
Hot on the heels of the highly successful release of their second ”˜teaser’ – “Meet Ruby Skye” – the producers of Canada’s first pending digital detective web series for Tweens have committed to doing much more than providing young people with engaging & educational entertainment on the web. They’re taking a plot point and turning it into an environmental call to action!
This Friday, October 15th, the Ruby Skye P.I. Production Blog, – which has been keeping its ever-growing fan-base primed with all the juicy doings behind-the-scenes as the brand new web series prepares its online debut, – begins its on-going social commitment to inform and empower young boys and girls about what they can do to make the world a better place; starting with banning plastic water bottles from their day to day lives, where tap water is a safer and more environmentally-conscious choice.
The message was already on the minds of the series cast and crew during its three-week shoot in Toronto, Ontario. In “The Spam Scam”, Ruby Skye’s sister Hailey is actively engaged in educating and motivating her community against the use of plastic water bottles – an effort that was supported and sustained by the production itself. As producer Kerry Young blogs at Ruby Skye P.I.’s pre-launch home, “Starting at rehearsals and all through the shoot every member of our cast and crew was given their own personal stainless steel water bottle and a marker and some tape with which they could make it their own.”
Following the shoot, the social media team members at Ruby Skye P.I. quickly realized they could extend Hailey’s fictional effort into the real world, and involve the web series’ audience in a worthy cause while sharing experts”˜ advice on the topic. Their excitement included participating in Blog Action Day, Cause.org’s annual event that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year’s topic is water.
For more information on eliminating plastic bottled water from your day to day world, just follow any of the links below!
Twitter: http://bit.ly/RSuTb
Backstage Blog: http://bit.ly/RSwbst
Facebook page: http://bit.ly/d9JPr7
Trailer #1 (The Case of the Missing Brownies): https://youtu.be/BXn2xsrzot4
RUBY SKYE P.I. – The Spam Scam! – is Canada’s first digital detective series for Tweens – and launches on its pending official website on October 25th, 2010.
Ruby Skye P.I. – a digital detective series for Tweens – is a production of creator Jill Golick’s Story2.OH and is produced with the participation of The Independent Production Fund, and the generous support of our sponsors in corporate Canada, local small businesses, organizations and the creative contributions of many, many independent film, video & digital artists. These include: Berman & Co. The Dragon Academy, Eastern Script Inc., Steven Golick at Osler, Polaroid, Post City Sound, PS Production Services, TEACH Magazine, Fat Cat Wine Bar, The Big Chill, Believerville Productions, Choroid Films, Inkling Entertainment Inc., Montefiore Films, Brendan Meadows Photography Inc., Richard Maslove Music, Film & Event Solutions, Total Two-Way – Motorola, Trew Audio, Office Coffee Solutions.
WGC Members Meeting in Vancouver
Members of the Pacific Region of the Writers Guild of Canada are gathering tonight at the Water Street Cafe. You should join us! More info here. See you there.
Hard Act to Follow
MergeMedia, a conference on the future of branded entertainment, is next week at the MaRs Discovery Centre in Toronto. I’ll be speaking but more importantly Illeana Douglas will be speaking.
She is my web series heroine. She’s made the business model work. And she’s funny. I’ve been waiting to hear her speak for a long time, so I’m excited.
There’s only one problem — I speak right after her. First of all, who is responsible for that?! Me following Illeana is just plain wrong. I don’t want to go after her.
Secondly, how am I going to pay attention to what she has to say when I’m going to be so nervous about going on after her?
So, you better come and take notes for me.
Dad Men
My dad was a mad man. He started his career as a copywriter in Montreal.
Sy Frolick, now retired, was a New York ad man — a trailblazer in the early days of television. He was also a childhood friend of my dads. My mother just sent me an article Sy wrote on the occasion of my father’s retirement. The date on it is Jan 13, 1989. I don’t know where it was published. Here’s an excerpt:
I later found out how Roger Whitman (of Bristol Myers) became Peter’s client. Some years after Peter had begun writing for the agency, Mac and Lee Bristol came to Montreal for an important presentation. The Ronalds-Reynolds account executive on Bristol Myers was unable to handle the meeting due to a death in his family. Peter, as writer on the account, was called Home (where he was bedded down with a high fever), and asked to make the presentation. He did. The Bristol brothers liked him so much, they asked him to handle their account. Thus, in one fell swoop, did Peter Golick move from young writer to account director for Bristol Myers.
A few years later, Grey Advertising made some overtures to him, but Peter wasn’t interested. While he had read and been impressed with their publication, Grey Matter, he was then a shareholder and member of the board at Ronalds-Reynolds. However, during a business trip to New York, Peter was invited to sit in on a Grey marketing session. Ed Meyer, Dick Lessler, Al Achenbaum and Shirley Young were among those in attendance. Peter said their brilliance won him over.
You probably don’t remember it, but back when he was a copywriter, one of my dad’s slogans was “Wherever you go, trust Texaco.”
I should write a Mad Men spec.
Happy Birthday John
From Google:
From Yoko:
From Ringo:
CTV Diverse Writers Program
CTV and the Writers Guild of Canada are teaming up to provide a television training opportunity for writers who identify themselves as being from a diverse background:
The CTV Diverse Screenwriters Program presented by the Writers Guild of Canada is a one-week intensive television-training program designed to help emerging and mid-level film and television writers from diverse backgrounds develop and refine their original concepts for an English-language television series.
Interested? You may be eligible:
Emerging and mid-level screenwriters may apply to the program with original, English-language concepts for a television series. The program will encourage but not limit screenwriters to writing diverse stories.
Concepts in the genres of drama, comedy and children’s programming are eligible. Projects may be half-hour series, one-hour series, mini-series, or movies of the week.
Eligible applicants must:
- Not currently be enrolled in any full-time school or university program
- Demonstrate ownership of all underlying rights to the project with which they are applying.
- Be a Canadian citizen or Landed Immigrant.
- Demonstrate in their support material an understanding of the fundamentals of screenwriting such as story arcs and character development.
- Be able to make a commitment to the one-week intensive training and the subsequent 10-12 weekmentoring process.
- If they are chosen, must be in a position to accept a paid internship on an existing television series.Selected screenwriters must be able to commit the time necessary to participate in this program. The week-long immersion sessions takes place during the day and all selected writers must participate in all sessions.
The application deadline is December 1, 2010 by 5pm Toronto time.For information on the program, contact e.town@wgc.ca or call: 416 979 7907 ext. 5243 or 1 800 567 9974 ext. 5243.
Pheonix or the Cuckoo
I’ve long been a fan of the gang over at GopherX. Scott Albert is a funny funny writer, Christopher Guest knows more about the world of online advertising than anyone in the world and Courtney Wolfson is smart, capable and ever-calm. I’ve often spoken about their web series Tights and Fights in this space.
They are currently working on season two which promises to be even better than season one with more storylines, more characters and some cool transmedia elements. They’ve been shooting this past week and I wanted badly to get to set and get a sneak peak. Alas, I am stretched too thin and despite the fact that they were shooting in my ‘hood this week, I just didn’t get there.
So imagine my delight when I saw on Scott’s Facebook page that the teaser was about to be released. Here it is, but be warned it will only leave you craving more!