branded entertainment, digital marketing 07 Apr 2010 Marketing Goes Big httpv://youtu.be/M_URyWFBOy4 Where are the ad dollars that are bleeding out of television going? This amazing marketing ploy for Heineken took… Jill 1 Comment
advertising, digital marketing, Hailey Hacks, monetizing, money 22 Mar 2010 Words, Sense and Money Google sent me a coupon for $100 to use on AdWord recently. AdWords is for advertising your own product and… Jill 1 Comment
digital marketing, digital media, distribution 08 Mar 2010 Distribution and Deity Over at Advertising Age, Keith Richmond is writing about the importance of distribution in the next decade. His piece is… Jill 1 Comment
creating series, crossplatform, digital marketing, digital media, transmedia 25 Feb 2010 The Present of Storytelling Everything's coming up digital, how about you? It's in the air. The producer's association just devoted their conference to the… Jill 5 Comments
deep media, digital marketing, digital media, Henry Jenkins, multiplatform, narrative, new media, transmedia 14 Dec 2009 Henry Jenkins on Transmedia Storytelling Henry Jenkins is the man when it comes to transmedia storytelling. His blog is a great source of information about… Jill 1 Comment
digital marketing, digital media 08 Dec 2009 Another Graphic Novel/Game Mashup If you love X, check out Addidas' graphic novel game, Teamgeist. Teamgeist involves a totally different kind of gameplay. I… Jill
crossplatform, digital marketing, digital media, transmedia 06 Dec 2009 The Dictionary Goes Transmedia Check out Webster's Save the Words site. From the dictionary people, the site is a beautiful array of words in… Jill
digital marketing, digital media, new media, old media, The Office, web series 05 Nov 2009 The Office: New Web Series Subtle Sexuality is the new 3- part web series from the Office that launched October 29th. Subtle Sexuality is a… Jill 1 Comment
digital marketing, digital media 03 Nov 2009 The Year the Media Died httpv://youtu.be/6CqRcCHk_Pc Jill
copyright, digital marketing, digital media, distribution, money, new business models 24 Oct 2009 The Content is Free The container is not. The more the content flows freely, the more there is demand for the containers. Meet Nina… Jill 2 Comments
